The complexity of our campaign required a significant amount of manual operations. But we found we weren’t hitting our ROAS goals. Our campaign setup was as unique and granular as we could make it - we were bidding on a wide range of sources to try and find ones that attracted the highest-quality users and boosted ROAS. Tom Collard, Performance Marketing Manager at King, shares his story about working with ironSource to set up and run the optimizer, leading to a significant increase in installs and huge jump in ROAS. Their most notable franchises include Candy Crush, Bubble Witch, and Farm Heroes, which have become household names for users around the world.įor their game Candy Crush Saga, King used the ironSource ROAS optimizer to reach high-quality users at scale and boost ROAS. King is among the world’s leading interactive entertainment companies, with over 200 mobile apps and 249 million monthly active users to their name.
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